Saturday, April 18, 2009

Attention Theory Lovers - Who Wants 30% Off?

Attention all you Theory lovers, who wants 30% off year round current merchandise? This is NOT a trick question!

Fashiontary loves Theory but hates paying retail. So we were very excited to visit the Theory Company Store this week in its new location on Fifth Avenue and 20th in Manhattan. Theory has sold discounted clothes through their Company Store for some time, but along with the new location they have increased their discounts and updated their stock. The discounts now run from 30-50% (used to be 20%) and they are stocking current goods, just two weeks after department store deliveries.

When Fashiontary visited this week, the store was empty and the salespeople were so excited to have customers that we got the royal treatment. Fashiontary considered keeping this little secret to ourselves, but we’re afraid that if more people don’t start going, Theory will shut down the store.  So, Fashiontary urges everyone to go check out the Theory Company Store, details below. 

139 fifth avenue 2nd floor, NY, NY 10010
monday, tuesday, wednesday, friday: 10-7
thursday: 10-8
saturday: 12-5
sunday closed