Wednesday, March 5, 2008

Kohl’s Sign Avril Lavigne, Rock On.

According to WWD, Avril Lavigne will partner with Kohl’s to launch Abbey Dawn, an exclusive juniors lifestyle brand.Kohl’s is expected to introduce the brand in July for back-to-school. The line is expected to blend an authentic rock ’n’ roll attitude with a feminine edge. The junior line will retail from $24 to $48. New fashion will be brought in every 8 weeks.

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