Saturday, March 1, 2008

Justin Timberlake + Halle Berry =

According to WWD, Givenchy plans to bring sexy back to its scent by bringing Justin Timberlake on board to front the men's fragrance. The fragrance will be available fall 2008. Givenchy’s president feels that he is a true trendsetter representing modern elegance. Huh. Fashiontary thinks he definitely has a cool vibe going on more resembling, dirty boy chic. But that's just us.

Also, Halle Berry will be joining the fragrance band wagon where she develops a fragrance and appears in the advertising through Coty. The fragrance is planned to launch globally in spring 2009. The fragrance will allow her to make more money and show a new side of her personality. Coty's celebrity portfolio already includes the scent brands of Jennifer Lopez, David and Victoria Beckham and Sarah Jessica Parker. Oy.

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