Tuesday, March 11, 2008

Botkier Goes Fancier

Botkier, the NYC based accessory company, has re-launched its website. The new and improved site displays handbags, shoes and other leather goods. But be aware, prices are expensive: from $275 for a wallet to $795 for a woven tote bag.

Monica Botkier seems extremely optimistic about the re-launch claiming that she will generate approximately $1 million in sales in her first year. That is a pretty aggressive estimate considering market conditions. I had initially thought back in 2003 that this brand was a one year fad, but clearly it has some staying power...stay tuned.

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