Tuesday, February 5, 2008

Things to know about Fashion Week

Fashiontary found an interesting article in Forbes and Slate highlighting the things you should know about Fashion Week.

  1. History: Fashion Week was first organized in NYC in 1943 for buyers and fashion media unable to travel to Paris for the runway shows. In the 1980s, word got out and designers were showing their collections in all different venues in NYC. In 1994, Fern Mallis [VP of IMG Fashion] tried to centralized most of Fashion Week in tents that were setup in Bryant Park. This venue is rumored to change in the next several years. Stay tuned!
  2. Who participates: American designers are usually shown in New York and designers such as Jonathan Saunders who are looking to raise their profile and expand their business. This is the one only opportunity for the designer to show his/her line in their way.
  3. Why some designers show and some don't: Some collections are runway worthy and some are not [Kenneth Cole] which means their looks are not fashion-forward enough. The designers that show are the industry leaders and their inspirations trickle down.
  4. Tickets: Fashion Week is not open to the general public unfortunately. You should expect to see A-List celebrities, magazine editors and now blog editors [Target, wake-up!], stylists and key executive from retail world such as the president, general merchandise manager, divisional merchandise managers and buyers. Depending on the show and ticket availability, not all buyers get to go. This is strange to Fashiontary since they make the critical decisions on what and how much to buy]. A-List celebrities and editors get to sit front [row] and center and are usually attired in that designer.
  5. Fast facts: there are approximately 80 designer runway shows which take place through out the city, the event attracts over 100,000 people and generates approximately $235 million for the city. The cost to put on a show can be as much as $500,000 and planning get take six months. Hot designers usually start their shows late [such as the huge disaster with Marc Jacobs last year]. Obviously finding cabs and getting lunch and hair appointments are very difficult.
  6. [Con'td] Other miscellaneous: If a look is particularly stunning, the editors will say it is genius. Stylists will have their edit done at the end of every show [list of favorites for photo shoots]. Buyers don't place orders until the collection is officially shown in the designer’s showroom.

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