Monday, February 4, 2008

Louis Vuitton Ads Value

According to The New York Times, Louis Vuitton is planning to advertise on television for the first time ever. The travel-themed 90-second ad is scheduled to appear on channels such as CNN and BBC World.

The campaign focusing on the brand itself and not a particular product is set to begin February 15, 2008 [Fashiontary wants to know why not February 14th, 2008]. You should expect to see the ads on cable and in movie theaters around the world featuring ordinary people.

Typically these kinds of brands tend to avoid television advertising since it can be very expensive and their budgets are small in comparison. Ass an example, the Chanel No. 5 television ad with Nicole Kidman reportedly cost more than $30 million to make. Another concern is that these kinds of luxury brands strive to remain extremely exclusive.

Fashiontary wants to know why now? Is it because we are moving toward a recession and the brand is trying to appeal to new customers before the sales really slow down? Or, are they testing the waters before preparing expand further? Stay tuned.

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