Tuesday, February 5, 2008

Check this Out - Heidi Klum Collection by Jordache

If you enjoyed Heidi Klum in the Jordache ads last year - you're in luck! According to WWD, Heidi and Jordache have collaborated to make a new collection called Heidi Klum by Jordache. The target audience appears to be busy young mothers [Fashiontary is not sure why young is the criteria]; the jeans are supposed to be comfy yet sexy and not be too revealing. The line will be carried exclusively at Bloomingdales beginning in April 2008. The prices aren't cheap - you should expect to pay between $140 - $170 for denim and $80 - $250 for blouses, knit tops and sundresses. Fashiontary is wondering if it is the best time to launch an unproven brand when people may not be spending $140 for premium items.
picture from WWD

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