Sunday, January 6, 2008

Can Clorox be Green?

The nytimes has an article today about how Clorox purchased Burt's Bees for $913 million and will be going "green." Burt’s Bees has a line of lip balm, lotions, soaps and shampoos. Why does this sound like a contradiction at face value? It seems that Clorox will have a tough road ahead convincing it's customers how it can sustain being environmentally friendly.
Do you think Clorox is capable of doing this? Which are your favorite products?

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